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Amy

2 REVIEWS

Amy

Healthcare Marketer Living with MS

Canton, GA

Expertise

My experience spans nearly 20 years as a healthcare marketing professional. My MS diagnosis in 2014 has widened my understanding and helped me see how and why the patient perspective should be leveraged to affect marketing in healthcare, everything from fitness trackers to pharmaceuticals. I am willing to consider any request but I feel my most meaningful contributions would include elements of the following:

- Voice of a career-minded MS patient balancing parenthood while trying not to stumble over the sidewalk crack. I fit the healthcare target demographics - employed (and insured) female, early 40s with young children. Using my unique marketing insight, I can help create compelling messages that resonate with the intended audience.

-My MS workarounds - From fashionable footwear to blow drying my hair to managing the most out of my health plan, hacks healthy people would never imagine.

- Healthcare Marketing Today: From print ads to storytelling. A new art is emerging.

AVAILABILITY: less than 10 hours/week

Industry Experience
Healthcare - Administration
Areas Of Expertise
Digital Marketing Event Planner Health Data Tracking Marketing Program Development Project Management Strategy
Health Perspective
Patient Healthcare Provider
Health Conditions
Multiple Sclerosis
Brand Development Manager at WellStar Health System
July 1999 – Present

-Pioneered paid digital advertising for WellStar in 2012 and began my journey into the digital marketing landscape.

-Earned 22 awards for marketing innovation from the Georgia Society for Healthcare Marketing & Public Relations, Healthgrades and PRSA Georgia.

- Conceptualized and implemented the first job-share position of its kind for WellStar Health System, the largest healthcare system in Georgia. This example of workplace flexibility has helped WellStar earn employer of choice recognition on FORTUNE 100 Best Companies to Work For® and Working Mother Magazine’s Best Companies list for the past five years.

-My efforts to balance a career in a dual-income household while raising a family have been featured on ABC World News, Working Mother Magazine and the Atlanta-Journal Constitution.


Bachelors, Public & Social Services
Kennesaw State University
August 1994 – August 1998
Kennesaw, GA, United States


  • Seeking Patients with Relapsing Multiple Sclerosis to Chat with a friendly team of healthcare marketers!

    07/10/2017 - 07/11/2017

    5.0

    Fixed price

    $100.00 earned

    Amy was an absolute pleasure to speak with. She was on time and prepared, and was willing to speak with us on short notice. She had wonderful insights and ideas, and was eloquent and friendly. It was immediately clear that she is an engaged, informed patient leader in MS. She even reached out to us after the phone call with additional ideas. We would highly recommend Amy for any engagement.

  • Patient Interviews: What Can Pharma Companies Do Better?

    08/02/2017 - 08/10/2017

    5.0

    Fixed price

    $100.00 earned

    A pleasure to work with, Amy offered valuable patient insight about living with MS for our project.


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