I'm a Chief Message Officer: a message maven who creates content strategy that tells the stories about the value you deliver in the marketplace. *My* biggest value: helping you find the funny in your B2B story, and using that humor to drive your message home.
I have a special interest in healthcare/healthcare tech, and have a big voice in the e-patient community. The World Health Organization tagged me as a patient engagement expert in 2014. If you're looking to drive better clinician/patient communication, I can help.
AVAILABILITY: 10-20 hours/week
Cure Forward is a platform created to connect patients with genomic medicine, bringing the possibilities of precision medicine directly in reach, a way to use the best of technology to help people diagnosed with life-altering disease discover all of their options. My role as a Precision Medicine Advocate is to create engaging, informative content for Cure Forward's blog, and to share the stories, clinical trial opportunities, and scientific breakthroughs that rise from precision medicine.
Business storytelling - it's how you build a brand, and how you communicate value to your market. Your branding story - the authentic story that engages your prospects, the one that makes them want to be part of the story - is the most powerful business development tool you've got.
I serve as Chief Message Officer, helping businesses discover and deliver their stories - in conversations, in presentations, on the page, on screen - everywhere they interact with their customers and their market. Get attention in a media-saturated world...with a great story. Deliver genuine customer satisfaction...with a great story.
Social media without a great story? You'll hear crickets, not the cash register.