Deanne Kasim

Deanne Kasim

Healthcare and Health IT Industry Analyst, Consultant specializing in convergence of payer, provider, patient data

Gaithersburg, MD

Expertise

Navigator of post-health reform changes in IT, policy, regulation, and market dynamics in the healthcare industry. Proven industry analyst, consultant, subject matter expert, and thought leader. Passionate about keeping the patient/consumer as the focus of the industry, despite the latest IT application or fad.

Specialty areas of focus include: consumer empowerment tools and processes; the new generation of analytics for payers and those bearing financial risk; issues affecting safety net populations; care/disease management solutions; and emerging reimbursement and care delivery models.

As and analyst and consultant, I provide a “bird’s eye” view of the IT marketplace to clients of all types (investors, health systems, payers, vendors, and associations) and maintain an in-depth knowledge library of leading vendors in each niche.

AVAILABILITY: 31-40 hours/week

Industry Experience
Healthcare - Administration Healthcare - Biotechnology Healthcare - Data Analytics Healthcare - Health system Healthcare - Policy Healthcare - Research Healthcare - Technology Healthcare- Payer
Areas Of Expertise
Consumer Engagement Consumer Insights Editor Health Data Tracking Influencer Marketing Marketing Other Product & App Testing Product Development Project Management Social Media Strategy Usability Testing
Health Perspective
Patient Other
Health Conditions
Asthma Migraine Pain (Chronic Pain, Joint Pain, Back Pain)
Interests
Digital Health Consulting
Founder at Santesys
June 1998 – Present

Founder of a boutique consulting and industry analysis company focused on healthcare and IT organizations in the private and public sectors. Services include industry and competitive analyses, strategic planning, company valuation, product and service road map development, custom research, and marketing and communications services including public relations. Clients include the healthcare divisions of Fortune 100 companies, trade associations, start-up organizations, health plans, other consulting groups, and government agencies.


Research Director at IDC Health Insights
March 2014 – July 2015

• Responsible for the creation of all research content and custom consulting engagements for the U.S. Payer Health IT practice. Track and analyze health reform-related policies and regulations; translate this information into IT, business strategies and best practices.

o Develop thought leadership platforms enabling payers and providers to understand and implement IT and marketplace innovations. Further develop the practice by establishing new client relationships and partnerships with industry stakeholder groups.


January 1996 – July 1998

Academy for Healthcare Management (affiliated with AHIP), Sr. Program Manager (1997 – 98)
• Promoted to this position. Managed development of the health IT curriculum for a new professional designation program. Created and successfully managed the implementation of the marketing plan including: web portal architecture and content; direct mail; public relations; special exhibit events; corporate identity creation and advertising campaigns.
America’s Health Insurance Plans (AHIP), Sr. Program Manager (1996 – 97)
• Developed professional education programs discussing key issues, trends, and information related to the operation and financing of health plans. Responsibilities included: development of program objectives and content; speaker recruitment; marketing and overall program management. Special focus on Medicaid- and health IT-related topics.


Masters, Information Systems Management
University of Maryland University College
Upper Marlboro, MD, United States


Bachelors, Marketing and Pre-Medicine
University of Maryland College Park
College Park, MD, United States



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