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Sabrina

Sabrina

Founder, Homegrown Houston

Katy, TX

Expertise

I am a volunteer mentor and coach for the National Psoriasis Foundation, providing guidance for those who are newly diagnosed. I have lived with psoriasis for more than 15 years. I started my blog, Homegrown Houston, as a platform for fashion, marriage and motherhood while offering a style resource for those living with psoriasis. I live by the motto, “I don't let psoriasis define who I am. I define who I am and how I live my life.”

AVAILABILITY: as required

Areas Of Expertise
Blogger Digital Marketing Event Planner Influencer Marketing Marketing Peer Support Proofreader Public Relations Social Media Social Networking
Health Perspective
Patient Caregiver Advocate
Health Conditions
Autoimmune Diseases Caregiving Chronic Illness Healthy Living Nutrition Parenting and Family Health Pregnancy Psoriasis Seasonal Allergy Women's Health
Business Relations and Marketing Specialist at Camden Post Oak
September 2016 – Present

• Grew community’s social media and online reputation 100% by posting engaging and relevant content. Currently ranked in the top 5 highest of Camden’s portfolio
• Raised Customer Sentiment Score from 3.2 to 4.4 YTD by implementing daily survey, reviews and social media best practices with the team
• Increased all review ratings on all review sites from 3.0 to 4.5 or higher
• Research, contact and develop relationships with targeted employers with the goal of becoming each company’s preferred provider for apartment housing
• Lead the development of community’s social media strategy
• Stay up-to-date on market trends, competitors, best practices and standards to maintain the advantage above the competition
• Leverage local businesses and vendors to maintain a relationship with them and solicit donations for all community events
• As Blog Ambassador, lead a team of 6 bloggers on contributing monthly blog posts and best practices. Led my team to win the May blogging challenge for getting the most shares with over 6,000 views
• Assisted RMD to develop Customer Sentiment Resource Guide for Camden Communities
• Optimized all Camden communities descriptions on CamdenLiving.com


Creator/Blogger at Homegrown Houston
January 2010 – Present

Sabrina started Homegrown Houston, as a platform for her love of fashion, marriage and motherhood while offering a style resource for those living with psoriasis. Sabrina is a volunteer mentor and coach for the National Psoriasis Foundation, providing guidance for those who are newly diagnosed. Skiles has lived with psoriasis for more than 15 years.Skiles lives by the motto, “I don't let psoriasis define who I am. I define who I am and how I live my life.”


Current Contributing Editorial Blogger, Mentor, Coach at National Psoriasis Foundation

- Contribute editorial content
- Provide guidance and support for those newly diagnosed


Current freelance blogger for at Healthcentral.com
January 2015 – Present

- Contribute editorial content on a wide range of topics including fashion tips for living with psoriasis .


Former Contributing editorial blogger at Clarify Medical Formerly Skylit Medical
April 2014 – September 2016

Contributed editorial content on a wide range of topics including doctor patient relationships, fashion tips while managing psoriasis and more.


Social Media Specialist at Zulu Creative
July 2015 – September 2016

• Developed, managed and executed client marketing communication plans
• Monitored and reviewed web/email/social media analytics and generated reports and presentations
• Stayed up-to-date on market and technical trends, best practices and standards and served as a technical resource for client and Zulu Creative Team
• Led the development of communications strategy development and maintained client communication plans using project management system Teamwork
• Developed social media strategy, campaigns and promotions for clients and Zulu Creative
• Evaluated, managed, monitored and grew client social media profiles
• Developed and provided social media training for clients and Zulu Creative Team


Marketing Specialist at Charming Charlie
July 2014 – July 2015

Developed and maintained Client Experience Floorset Calendar and marketing promotions for
entire company including executive leaders
• Coordinated planning and delivery of creative sign packages to cross-functional partners and vendors
• Identified key marketing assets for each months trends that aligned with business forecast
• Led buyers, merchants and marketing department on new select review process which eliminated previous twice weekly meetings and increased business productivity
• Analyzed competitors for buying trends of current and potential customers and made recommendations towards new business strategy for lead company stakeholders


Bachelors, Communication and Marketing
University of Houston
August 2002 – May 2017
Houston, TX, United States



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