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Case Study: Bringing the Patient Perspective to Opinion Leaders

Specialty Pharmacy Services Company

Engagement Type

Speaking Engagement

The Challenge

Find an established patient leader to speak at an annual conference for clients and industry leaders, and specifically, a person able to bring a powerful patient perspective that would be both compelling and constructive.

The Experts

The company identified three priority therapeutic areas and recruited a panel of WEGO Health Experts with public speaking and consulting experience.

The Outcome

A one-hour panel combined authentic personal stories of battling disease with key insights gleaned from the Experts’ communities, which encompassed more than 50,000 patients affected by cancer, MS and chronic pain.

Karen Silverblatt

Karen Silverblatt

President, ScriptMed

“The session was, by far, the best we’ve ever had at our event.”

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